Primary Persona

PERSONA Name:  Tom Smith

Description:

He is a 40 years old man, who lost his sight 10 years ago by an accident. Ever since he uses a stick to move around in town. He is an architect who uses his own experience as a premise for designing environments adapted for visually impaired people.
He is married and has 3 children. He graduated from Tallinn University in 1995 as an architect.

Features:

• Tom is visually impaired and cannot see anything,
• He is an active person and has a positive attitude towards life,
• Tom does not like to be pitied and prefers to act as independently as possible, moving alone,
• He can hear very well,
• He can move on his feet, without the need of a wheelchair,
• He is very friendly and sociable, likes the friends gatherings,
• He enjoys new technologies and likes being early-adopter.

 Goals:

• Tom wants a tool that helps him navigate and find his way in space, in a manner that doesn't put him in a position to depend on others'  help,
• He wants the guiding tool to be as discreet as possible, not to attract attention on him,  
• He would like to use a secure, user-friendly,reliable  technology, 
• He's very conscious about the design of the building in order to make it as blind-friendly as possible.